As one of the Lead Student Designers for Recreation & Wellbeing, I work across branding, digital design, photography, and physical merchandise to create engaging experiences for the UW–Madison recreation community. My work ranges from quick-turn digital graphics and social content to larger, fully curated campaigns developed from concept through final execution.
STICKERS
Campaign Merchandise / Art Direction
Designed a collection of custom patches for Recreation & Wellbeing's programming and events. The designs were created to feel collectible and energetic while maintaining consistency with the organization's visual identity. I developed the concepts and artwork and prepared the designs for physical production.
T-SHIRT
Apparel Design / Illustration
Created an illustrated T-shirt design for Recreation & Wellbeing's Summer Camp program. The artwork uses playful character illustrations and a limited-color approach to create a piece that feels approachable, youthful, and connected to the summer camp experience.
BUTTONS
Illustration / Merchandise
Designed a series of illustrated buttons featuring Recreation & Wellbeing's programming and visual identity. Each character was developed as an individual graphic while using a consistent illustration style and color system across the collection.
PATCHES
Campaign Merchandise / Illustration
Designed a collection of stickers for CRFC 2026, combining illustrated characters with event-specific graphics. The goal was to create small, recognizable pieces of merchandise that extended the campaign's visual identity beyond traditional digital communications.
